Meta announced on Monday that it will bring AI assistants to Facebook dates.
This chatbot is intended to help users find matches that are more closely coordinated than what they are looking for. For example, Meta suggests asking users to find “high-tech Brooklyn girls” or encourage users to ask AI to help improve their profiles.
Meta also uses a new feature called Meet Cute to “help people avoid swiping fatigue” and offers users a weekly “surprise matches” selected based on that algorithm.
The company says that Facebook dating match for adults ages 18 to 29 has increased by 10% year-on-year, with hundreds of thousands of users in that age group creating Facebook dating profiles each month. This is smaller than competitors like Tinder, which has around 50 million active users every day, and competitors like Hinge's 10 million active users.
AI features have already become the norm for mainstream dating apps. Even new dating apps like Sitch have tried to differentiate themselves from AI features.
Match Group, owners of Tinder, Hinge, Okcupid and others, won a partnership with Openai, a part of a dating giant's $20 million investment in AI last year. That's a big bet, especially given the financial struggle of Match Group, which has lost around 68% of its stock price in the past five years.
So far, this investment has created features such as Tinder's AI Photo Selector Tool. This is an AI-powered matching that helps you scan the camera roll and select profile images. Hinge has the ability to improve the response of users to profile prompts using AI.
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Bumble has added similar AI features, and founder Whitney Wolf's flocks ruffled some feathers last year when one day suggested that users could have a personal “AI concierge” to determine compatibility to date other people's AI.