Enhanced Games, backed by Peter Thiel and Donald Trump Jr.'s 1789 Capital, aims to disrupt the Olympics with sports that allow athletes to dope. The game, which launches in Las Vegas in May 2026, promises a $1 million reward for breaking a world record and relies on a business model reminiscent of Red Bull, using the spectacle as marketing for future enhancement products.
Today on TechCrunch's Equity podcast, Rebecca Bellan spoke with Aron D'Souza, co-founder and president of Enhanced Games, about the business of enhancement, what it means to build in the longevity space, and who does it.
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