Uber is expanding its presence in Türkiye with its latest acquisition.
The Ridehale and the delivery giant have gained 85% control of Trendior GO, an Istanbul-based online meals and grocery delivery business. The agreement provides Uber Eats' immediate market share for Uber in the country where Uber currently operates its riding service.
The Uber acquisition announcement comes one day before the company plans to report first quarter revenue. And with consumer spending projected to decline in 2025 due to President Trump's tariffs, investors will want to feel at ease that Uber is still ready for growth despite recently pulling out of a $950 million bid for the delivery hero food panda business in Thailand.
Uber has laid the foundation for expansion in other arenas. Every few weeks, Uber appears to announce a new self-driving vehicle partnership for the riding, delivery and freight industries.
Trendyol Go is the food delivery arm of parent company Trendyol Group, a fashion and retail e-commerce platform that is a majority owned by Alibaba. In its filing, the company said it issued orders of more than 200 million people in 2024, generating a total booking of $2 billion, an increase of 50% from the previous year. There are over 90,000 restaurants and 19,000 courier services on the market.
The acquisition is expected to close in the second half of 2025. This will allow users to continue using the Trendyol GO app, and Uber will “introduce important features from Uber Eats over the next few years,” the company said.
TechCrunch asked Uber for details.
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Uber's latest acquisition is due to struggles with US market share due to competition with Doordash. In February, Uber filed a lawsuit against Doordash, claiming anti-competitive action. Doordash urged the court to dismiss the case.
Today, Doordash announced two major acquisitions to expand its European presence. Deliveroo in the UK costs $3.86 billion and seven rooms cost $1.2 billion.
