Psagot Investment House has launched Psagot Trade. It is an independent, sophisticated and innovative trading platform for the capital markets. The system provides investors with direct access to capital markets in Israel, the US, Canada and Europe, allowing them to buy and sell securities of any kind, including stocks, bonds, mutual funds, trading funds (ETFs), and guarantees. Psagot's platform offers administrative fee exemptions and does not charge fees for buying and selling mutual funds or money funds.
The platform offers a wide range of advanced technical tools and AI-based analytics. Psagot is the first Tel Aviv Stock Exchange (TASE) member to get extensive information using advanced AI capabilities, in addition to human support from Psagot experts. Psagot said the chat is the world's most advanced tool, presenting clients with in-depth analysis based on advanced AI, providing stock and performance recommendations for companies across Israel and around the world, reviewing global trends, and comparing stocks to help investors make well-based decisions on investment portports.
Investors also benefit from financial reporting analysis, securities recommendations and comparisons with rivals, tracking preferred stocks, graphs, stock prices, and performance in indexes and economic news. Another advanced tool included with Psagot Trading System is currency conversion with just the click of a button. Investors can convert all currencies in their accounts directly into the app, such as Shekel, Dollar, Euro, etc., into the app without having to switch to other apps, without having to check the exchange rate and pay excessive fees.
Psagot will continue to upgrade its trading apps, with additional apps coming soon, including stock alerts and other features. Psagot said the interface is easy to use and secure, allowing investors to choose from five languages: Hebrew, English, Russian, Arabic and German.
The procedure for registering with the system is simple, fast, carried out digitally via a user-friendly interface and backed up by a technical support center located with experienced Psagot service personnel. Additionally, users of the system can enjoy the trading rooms available during all trading hours in Israel and the US except on Fridays (when it closes at 2pm).
For the past few months, Psagot Investment House has implemented and upgraded all operating systems to provide clients with innovative experiences that reflect everything from convenient interfaces to visual features of the system. This is a trading system that is not based on the FMR system, unlike most of the older systems of investors. Unlike FMR systems where client accounts are managed by one central account, Psagot's system opens a full bank account in the client's name. This is an innovation that has many impacts, from improving data security to the great flexibility the system allows for in handling the types of products and services it offers to clients and the services and support events.
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Tsachi Iron, CEO of Psagot Investment House, said, “We are delighted and proud to have launched one of Israel's most advanced trading systems. This is a system that provides investors with a range of advanced technical tools and unique value-added to users. Innovation.
Psagot Investment House was acquired several months ago by a group of private investors, including figures from Israel's senior capital markets. Carmel Credit, owned by former Excellence CEO Uzi Danino, and Ronen Torem, former CEO of Migdal Capital Markets. Sigma Clarity was dominated by Yohan Kadoche, who previously served as Psagot CEO. and Psagot Equity, founded by Omer Janib and Tsachite. The launch of a new trading system is another step in a series of measures planned by the new owners as part of a move to restore Psagot's status as a major investor in Israel, as in the past decade.
Earlier this month, Psagot announced that it had signed a binding memorandum to acquire all of GlobalNet's personally managed Provident Fund operations. The value of the assets purchased is approximately NIS 5 billion. In this way, veteran investors will resume operations in the reserve fund sector after being sold to other institutions during the previous pay raise period. This transaction is subject to intensive due diligence that PSAGOT will implement in the coming months for all assets purchased.
Published by Globes, Israel Business News – En.globes.co.il – May 12, 2025.
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